POWER · 2026
Sip into Action
POWER's logo has a power button for an O. In 36 seconds of AI film, one sip switches it on.
- Client
- POWER
- Year
- 2026
- Format
- OVC · 36s
- What we did
- Creative direction, Art direction, AI film, Motion
The project
Three friends, a fridge full of POWER and one sip in front of a giant red power button. After that it's all throttle: superbikes through a blue city, a race through a tunnel and lightning crawling over every bottle.
POWER is a carbonated drink in a 250 ml bottle, with a power button where the O in its name should be. That button was the obvious place to start.
Treat the logo as a switch. Off is a quiet night under neon; on is speed. Between them sits a single sip, framed by a giant copy of the logo's own power button. From there the brand rides along in every shot: the suit, the helmet, the bike, the bottle held up at full throttle. Red for POWER, electric blue for the city, and orange lightning crawling over every bottle to tie the two together.
A 36 second commercial and a set of key frames, generated with AI and finished by hand: motion from Seedance 2.5, stills from Seedream 5 Pro and Nano Banana 2, music from Suno, compositing in After Effects, sound and colour in Premiere Pro.
Off
A counter, three friends and a fridge of POWER glowing at the back of the room. Nobody is going anywhere yet.
On
One sip in front of the logo's own power button, and the film switches to full throttle.
AI, honestly
Made with AI
- Images
- Motion
- Characters
- Backgrounds
- Music
Made by people
Art direction and creative direction by A Hil Galib, with prompts written in Claude. Compositing in After Effects, sound and colour grading in Premiere Pro.
- Tools
- Seedance 2.5, Seedream 5 Pro, Nano Banana 2, Suno, Claude, After Effects, Premiere Pro
Credits
Client
- Brand
- POWER
GioThread
- Art direction and creative direction
- A Hil Galib
