Maxx Cola · 2026
Up to Maxx
From the fridge door to a crowd of raised bottles, 33 seconds that turn every moment up to Maxx.
- Client
- Maxx Cola
- Year
- 2026
- Format
- OVC · 33s
- What we did
- Creative direction, Art direction, AI film, Motion
The project
A hand reaches into a cold fridge, a cap hisses open, a glass fills over ice. Then the volume climbs: a kickflip at the skate park, a singer in red smoke, a whole crowd holding Maxx Cola up to the lights.
Maxx Cola is a cola with a red label and a name that already sounds like a volume knob. Cola ads have a language everyone knows: the cold fridge, the hiss, the pour, the crowd.
Speak that language, then turn it up. Every shot is a notch louder than the last: a hand in the fridge, the hiss of the cap, a pour between friends, a sip under open sky, a kickflip, a singer in red smoke, and finally a crowd holding the bottle up to the lights. Red runs through all of it, from the label to the stage, and the camera moves come from Pinterest boards and the classic soft drink TVCs.
A 33 second commercial with its own song, and a set of key frames: motion from Seedance 2.5, stills from Nano Banana 2, retouching in Photoshop, music made with Suno and a human hand, and the edit in Premiere Pro and After Effects.
Low
It starts quiet: a hand in a cold fridge, the hiss of a cap, a pour between friends.
Max
Then the film turns it up, a notch a shot, until a whole crowd is holding the bottle.
AI, honestly
Made with AI
- Images
- Motion
- Characters
- Backgrounds
- Music
Made by people
Creative and art direction by A Hil Galib, working with Claude. The song was made with Suno and shaped by hand. Retouching in Photoshop, edit and finishing in Premiere Pro and After Effects.
- Tools
- Seedance 2.5, Nano Banana 2, Photoshop, Suno, Claude, Premiere Pro, After Effects
Credits
Client
- Brand
- Maxx Cola
GioThread
- Creative and art direction
- A Hil Galib
